Saturday, December 19, 2009
LOOKING FOR A SPOKESMAN?
What do AT&T, Gillette, Tag Heuer, Gatorade, Nike, and Accenture have in common? They are all—or until recently--were sponsors of Tiger Woods. In fact Woods makes—or until recently--made over $100 million a year as a spokesman for various products. Since word of Woods’ extra-marital activities have come out, many of these companies are cutting back on commercials with him or entirely ending their relationship with him. As Accenture said, he is "no longer the right representative" of the company's values.
As these companies drop the famous golfer, they must be in need of a public figure to represent them, someone who is highly respected and good looking. Who could fit that description better than former presidential candidate Dr. Carl Perrin? When people know that Perrin uses these products, they will know that they must be good. There may be an ethical problem in sponsoring Gillette shavers. Perrin uses an electric razor. (If the makers of that razor want Perrin to mention it in his blog, they can contact him.)
You can see pictures of two of the products at the top of this page. This plug is free, but if Gillette and Tag Heuer want him to continue publicizing their products, they know how to get in touch with him.
P. S. Perrin is notoriously cheap. You wouldn’t have to pay him $100 million to endorse a bunch of stuff.